Natural Hair and the Lack of Hair Care Essay

Natural pilus has be start very popular among African American women, myself included, within the last x years. Finding the whisker give cargon crossroads required is al more or less impossible. There are no commercials on important stream TV or advertisements in magazines. If you want to manage anything about what products are avail suitable, the meshing is your ruff bet. With the help of Natural Hair bloggers and the YouTube vloggers, who created their carry to dish out selective information, women with cancel tomentum cerebri bemuse been able to get the necessary information on what products are available to them for use. Bloggers and vloggers peck products from different companies, review them, and then share their experiences with opposites in the natural hair community. These weensyer companies assist the bloggers and vloggers in hopes they provide an portentous review of their product, which in turn, leads to reaching the customers of their taper market. E ventually the larger companies soon natter this as a way to set up their products as well and followed suit.Pros of the IssueThe meshing and social media hand opened promotional doors for small companies such as Sundials Shea Moisture Hair Care crinkle and Mixed Chicks. These are just both companies who have a market respite in natural hair tutelage products. By sending samples to bloggers and vloggers, customers with natural hair started to inquire about their products at the local anaesthetic retail stores. Not long after, initially we began to see print ads in magazines targeting African American women, like Essence, Ebony and Jet. As the market started to grow ads began appearing in more than mainstream magazines like Womans Day, Allure, and eventually mainstream television.Commercials began to air on station like BET, TV One and Centric, which are geared to the African American community. A major promotional boost for these small companies came in 2010 and again in 2 011as iodine of the largest retail chains in the country, Target, invited companies that were selling merchandise on line to come and provide a presentation on their products, with the possibly of macrocosm picked up for sale in Target stores. Target resolved to showcase six natural hair care brands, placing them in prominent vagabond on the aisle and away from other ethnic hair products to allow them to stick up out (http//www.bloomberg.com/bw/ phrase/2013-06-20/startups-target).With the triumph natural hair care product companies were having, larger companies like LOral and Procter & Gamble, who ruled the $7 meg U.S. hair care market, decided to sum the curl trend. Because theyve cultivated a divided sense of identity with their customers, the smaller own companies continue to dominate (http//www.bloomberg.com/bw/article/2013-06-20/startups-target).Cons of the IssueWhen the major hair care companies realized that natural hair for African American women was here to stay they wanted a piece of the action and jumped into the natural hair care market. With more specie and larger advertising departments, the larger companies were able to hire advertising firms to produce bloom nonch commercials and print ads to for the market. Their ads were seen on main stream television and in more main stream magazines when compared to the smaller generally black owned companies. As these smaller companies continue to grow, hopefully so ordain their promotional dollars. There is a emergency for more commercials that will be seen by the masses.My Position on the Issue cosmos of African American decent, and also corroding my hair natural, I remember at the start of my journey the problem of non being able to find products or should I say, the right products to care for my hair. This took me to the internet and YouTube where there are lots of hoi polloi promotingproducts for natural hair care. Products are being used and reviewed for both the smaller compani es and more or less of the larger ones. I would love to see more promotion from both sizes of companies on main stream basic television.As the natural hair community continues to grow, the require for products will also grow. By not advertising across all spectrums of ad media, companies are missing a unit of measurement target market. I purchase most of the things I do, because I either have seen a commercial or by word of mouth. Perreault, Cannon & McCarthy (2010) tell us that Promotion is communicating information between the seller and potential buyer or others in the channel to influence attitudes and behavior.ReferencesDwoskin, E. (2013, June 20). Yale and Evin Bloomberg violin Home. Retrieved from http//www.bloomberg.com/bw/article/2013-06-20/startups-target Perreault, Jr., W. D., Cannon, J. P., & McCarthy, E. J. (2010). Promotion-Introduction to Integrated market Communications. In Essentials of Marketing (12th ed., p. 322). New York, NY McGraw-Hill/Irwin.